“Sea Kittens”, Seriously?

January 17, 2009

I heard this on NPR so it must be true:

“Sea kittens” is the new term being used by People for the Ethical Treatment of Animals, for the creatures they believe are in dire need of an image makeover: fish.

“PETA thought that by renaming fish sea kittens, compassionate people who would never dream of hurting a dog or a cat might extend that sympathy to fish, or sea kittens,” PETA campaign coordinator Ashley Byrne says.

My favorite part of this story is when NPR interviews a little girl about what she thinks of the “sea kittens” marketing campaign and the girl says, “They [PeTA] say that they are intelligent but they’re not really. They have tiny, tiny little brains. Tiny. Miniature…”

And story ends with this hilarious quote:

“It may raise some money for PETA but I don’t think it will change the way we manage the fisheries… I think I may eat some sea kittens tonight.”

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